VR and AR Made a Scene at CES 2018
The International Consumer Electronics Show (CES) is designed to showcase new technology and products to the world, with a focus on industry professionals and companies that want to showcase their latest projects. The show, which was held in Las Vegas in January, saw the introduction of many consumer products, but the ones that showed off new virtual and augmented reality capabilities made a considerable impact on attendees.
Hype has been building over VR and AR for years now; hype which has failed to meet the considerable expectations placed on the technologies. It turns out that these innovators are coming up with valuable new ways in which to leverage these rather complex technologies.
Virtual Reality
Even now, virtual reality is a huge deal. Manufacturers are still finding ways to develop both hardware and software for it specific use. However, the problem that developers are finding is that VR has taken too central of a role in the entertainment industry compared to its more practical or business-oriented purposes. In the future, manufacturers are hoping to create valuable applications for the technology to keep the demand high.
In an article for Forbes, Charlie Fink showcases that VR will most certainly show a profit, but the market is still only at around $ 2 billion per annum. Judging from previous trends set by color TV, VCR, PC, cell phones, and the Internet, it’s not beyond the realm of possibility that the standard consumer will see VR as a worthwhile investment before too long. However, Fink points out that “…before VR companies can understand how consumers want to spend, they need to cater to how consumers want to consume.”
Even though it’s not as profitable as other technologies at the moment, VR had a huge presence at CES. New technologies in VR ranged from novelty to necessity, including the HTC Vive Pro and an analytical tool called Looxid. Looxid allows for marketers and analysts to track eye movement and brain activity during use, providing information that should improve the way businesses understand consumers. For a more practical tool, the Meshroom VR headset can turn CAD drawings into legitimate 3D prototypes that can be effective for the use of architecture or engineering.
Regardless, even though VR has been around for quite some time, it is still a developing and volatile technology. It’s clear that it will be worth the investment in the near future–particularly when more useful applications are developed that can take advantage of it.
Augmented Reality
Compared to virtual reality, augmented reality is a bit more tame and less of an attention-grabber. Instead of transporting the user to a virtual world, augmented reality adds virtual elements to your surroundings. The easiest example to help explain this technology is to add a top-down overlay interface to your field of vision, allowing for the viewing of information or analytics at a glance. Yet, AR has found plenty of use in the real world already, from statcasts in the sports world to smartphone games like Pokémon Go. Some developers, like Google and Apple, have invested considerably in the creation of augmented reality applications, and it’s only going to improve in popularity as more companies create effective ways of leveraging AR.
At CES 2018, AR was a prominent force. Manufacturers are finding new and improved ways to take advantage of displays. Some of the more notable products include Vuzix Smart Glasses with Alexa–much like Google Glass, but with Amazon’s Alexa built into it. WinRay’s AR windshield is another device you should keep your eye on. This windshield can display directions, roadside information, and even basic car functions. Even Apple’s iOS 11 comes with built-in AR.
What are some ways that you can think of to take advantage of AR and VR? Let us know in the comments, and be sure to subscribe to our blog.
Tip of the Week: Gmail Is Made Even Easier When You Use Filters
Your email inbox can quickly become an overwhelming mess without the proper management, but who has the time to sort through their email inbox on top of all of their other, more urgent responsibilities? Fortunately for Gmail users, the program provides the answer with its filter feature. For this week’s tip, we’ll show you how to regain control of your inbox with filters.
First, look to Gmail’s search bar at the top of the window and click the down arrow it has on its right side. A drop down will appear with numerous fields, allowing you to narrow your search. These fields include:
- From, or the sender of the message
- To, or the recipient of the message
- Subject
- Has the words
- Doesn’t have
These fields end with checkboxes allowing you to include messages with attachments in your search, and the ability to omit chat messages. You can also search based on message size and the date received.
Once these fields are filled out, you’ll be given the option to Create filter with this search, from which you can further customize the filter with more options. Once you’ve finished, click Create Filter.
You can also use a specific message to create a filter. Use the checkbox to identify the message that will inform the filter and click the More button that is above the message. You’ll be given the option to Filter messages like these and a few additional properties to assign to the filter.
If you need to return to a filter to edit it, access Settings via the gear icon in the right corner of the window to find Filters and Blocked Addresses. Out of the list of every filter you’ve created, select the one you’re ready to edit and make your changes, or delete the filter outright.
How likely is it that you’ll start to use these filters? Let us know in the comments, and make sure you subscribe to this blog for more tips!